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Industries | Personal Care and Cosmetics

The Citrine Platform helps consumer goods companies make new products at the pace of changing consumer preferences, develop more clean and sustainable products and packaging, and localize ingredients, reducing costs for a global market.

personal care and cosmetics

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There are hundreds of different ingredients you can choose from when developing a new product. But wading through the choices and determining which ones have a preferred outcome takes time and money. The Citrine platform excels within a large, many-dimensional design space and facilitates product development via machine learning.

Using the Citrine platform, CPG companies can tie consumer preference data together with formulation and process-level inputs when developing product properties. Our customers can incorporate what their buyers care about most when preparing designs and reformulations.

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“Being able to focus on recipes and have a better starting point saves us a lot of development time.”

– Charlie Scordilis-Kelley, Chemist

Personal Care and Cosmetics companies use the Citrine Platform to:

  • Keep up with consumer trends while optimizing cost, sustainability, and product performance
  • Efficiently reformulate with clean and plant-based ingredients
  • Quickly react to new regulations and supply disruptions
  • Reduce the need for long term stability and expensive toxicity tests

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Resources

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