Recorded: Tue, 9/17/24
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About the Webinar
Product rheology and stability impact product efficacy and consumer liking, and are therefore key parts of formulation for household and personal care products. This webinar will explain how machine learning is being used by CPG companies to optimize formulations and how that is resulting in quicker time to market, reduced ingredient costs and better, sustainable products. By stepping through a case study optimizing turbidity and viscosity in Shampoo, we will illustrate how Citrine’s AI can be used directly by product experts, with no data science background.
Citrine’s AI works with small datasets by leveraging the knowledge of product experts. We make it as easy as possible for experts to input their knowledge, similar to conversing with a junior formulator. We also provide them with tools to try out their creative formulation ideas and de-risk them before going to the lab. This webinar will show you how to remove barriers between product experts and AI in order to simplify and accelerate the adoption of AI across your enterprise.
Who should attend:
- Innovation leaders looking to make product development more efficient
- Business leaders wanting to get more out of product development
- Ingredient suppliers that want to understand how their ingredients impact their customer’s products
- Contract manufacturers that want to provide their customers with solutions quickly
What will you learn:
- How cutting edge AI is empowering product experts to use AI directly
- How using AI within CPG product optimization generates business value