Why CPG Companies Use the Citrine Platform
- Visualize trade-offs between cost, sustainability, and product performance.
- Efficiently reformulate with more sustainable ingredients.
- Quickly react to new CPG regulations or supply disruptions.
- Design new products based on consumer requirements.
The Ideal Research Partner
Researchers know there are hundreds of different ingredients they can choose from when developing a new product. However, wading through the choices and determining which ones have the preferred outcome takes time and money. The Citrine Platform excels within a large, many-dimensional design space and facilitates product development via machine learning.
Leverage Consumer Preference Data
Don’t just connect formulation and process level inputs to product properties. Go one step further and tie those insights together with consumer preference data. With the help of the Citrine Platform, you can incorporate what’s driving customers to buy your product into your design or reformulation to ensure they keep coming back for more.
Build AI Assets for Strategic Platforms or Chassis
The Citrine Platform allows our CPG customers to build reusable AI assets performant across a product platform or chassis. This allows efficient scaling to many design or reformulation projects across many products that leverage the same platform or chassis, amplifying the impact across the organization.
Very pleasantly surprised with a candidate that did well in cost reduction even when using more expensive raws. It was counterintuitive and no one would have thought of that, but the Machine did.”
Specialty Chemicals Company
Learn how Showa Denko used the Citrine Platform to accelerate the discovery of new solvent blends. 855 Million possible solvent blends were rapidly explored. 50 blends meeting previously unmet targets beyond the pareto front were put forward. Showa Denko can now screen by cost and other constraints.